As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...
Branding is all about differentiating your brand from your competition. Often companies craft competitive and marketing strategies primarily focusing on customers to fine tuning their brand. One of the biggest mistakes is to focus too much energy and resource on external things that help...
Branding is important concept since it publicly differentiate a product, service or person from its competitors. Branding can be applied to the entire corporate identity as well as to individual product and service....
Starting April 21, mobile-friendliness will become one of the ranking signals. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that...
Google Pay Per Click (PPC) advertising system aka Google Adwords has been a key marketing tool for thousands of businesses. While setting up and using AdWords is easy, it requires time and skills to get it working efficiently. Google AdWords Call Tracking While AdWords is loaded with...
What is Net Neutrality? Making sure that Internet service providers don't discriminate against different types of content, such as favoring their own services, like movie streaming, over those of competitors. [In summary - Every content provider should have equal opportunity to get to a consumer] Regulations -...
The web has changed the way consumers make purchasing decisions. While overall buying cycle remains reasonably similar to what it used to be in the days of traditional marketing, the way consumers do research (online and offline) and make decisions has transformed dramatically. Zero moment of...
Search results are all about user experience. If search results don’t display useful information, online visitors are likely to seek out alternatives to get the desired information quickly and efficiently. Google and Bing have been working on new techniques to improve the user experience. One...
Mobile devices have come a long way from five years ago. With more and more mobile devices flooding the marketing, the smartphone is becoming the device of choice for most business elites. Consider following statistics: In 2014, mobile web users surpassed desktop users In 2015,...
CPM stands for Cost Per Milli, also known as “Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. In CPM advertising setup, advertisers pay for every 1,000 impressions of their banners. For example, if a webpage with...