One of the most common questions we hear from clients is, “Which social media platforms should my business be on?” The answer isn’t the same for everyone. The right social media strategy depends largely on your audience. Are you selling to other businesses (B2B) or directly...
Search isn’t what it used to be—and that’s not a bad thing. With the integration of Google Gemini into Google Search, we’re seeing one of the biggest shifts in how information is ranked, delivered, and consumed since the early days of SEO. For marketers and business owners, this change comes with a clear...
The AI Landscape in 2026 In the rapidly evolving world of artificial intelligence, not all generative models are built the same. Some excel at conversation and creative tasks, others at research or coding, and still others at real-time insights. Let’s break down the big players. 1. Google Gemini –...
Search engine optimization (SEO) is evolving. As artificial intelligence (AI) becomes more powerful and accessible, it reshapes how content is created, ranked, and discovered online. For marketing teams, the question is no longer whether to use AI but how to use it to their advantage. This...
As of May 2025, Google is at the center of two major antitrust rulings in the United States. These legal decisions—focused on its monopoly in search and digital advertising—are prompting questions about how its business practices affect the broader market, including its impact on small...
Celebrating Care in West Des Moines Communities are built on more than just roads and rooftops—they thrive because of the people who live, work, and care within them. In West Des Moines, everyday acts of kindness often happen quietly: a neighbor checking in on an elderly...
In today's digital landscape, businesses rely on Facebook to connect with potential customers and generate leads. Being able to chat with a person is preferable, in most cases. However, responding to inquiries in real time can be challenging, especially for small businesses with limited staff. This...
In the ever-evolving world of marketing, buzzwords play a significant role in shaping perceptions and gaining attention. They can encapsulate complex ideas into catchy phrases, making them valuable tools for marketers. However, their overuse or misuse can lead to pitfalls. Let’s explore the dual nature...
Goal: Ignite Your Brand Presence Social media plays a critical role in reaching your target audience and propelling your brand forward. But navigating the ever-evolving landscape of platforms and algorithms can feel overwhelming. How do you cut through the noise and increase your...
Stay Ahead of the Marketing Curve As we step into 2024, the marketing world continues to evolve at a rapid pace, presenting new opportunities and challenges for businesses. To stay ahead of the curve, it's crucial to keep a close eye on the...