Marketing vs. Branding Often times we hear the terms branding and marketing thrown around interchangeably and this is extremely incorrect. As a result, it is hard to pinpoint clear goals for a company until this confusion is cleared up. Branding and marketing work together...
You already know that digital advertising is effective, but you’re not seeing results. So what do you do? This happens with many companies. They are told that they should spend money on online advertising because they will see direct results, so they rush out and...
Think of your daily activities from the time you wake up in the morning. From the moment your feet hit the ground and you start your morning routine you are experiencing different brands. You might brush your teeth and use a certain type of toothpaste....
We all have that one friend that can tell a story so well that the entire room listens to it. While some people are naturals when it comes to storytelling, there is no real secret to perfecting one’s storytelling abilities. What is a story...
The success of most businesses relies on their customers. Providing exceptional services that customers can't live without is what keeps a company thriving for years. However, many businesses overlook the importance of customer experience (CX) when implementing marketing strategies or undergoing transitions. A great...
There are a lot of nuances that go into creating a well-defined brand. It is what consumers rely on when choosing a company or organization that they want to support. There is a trick in the trade that most brands utilize but not all have...
The Differences The question between Brand Strategy and Marketing tends to arise quite often in the field of business and advertising. Many leaders find it difficult to accurately describe the two terms. However, this is quite understandable since both Brand Strategy and Marketing are clearly inter-woven...
Branding is all about differentiating your brand from your competition. Often companies craft competitive and marketing strategies primarily focusing on customers to fine tuning their brand. One of the biggest mistakes is to focus too much energy and resource on external things that help...
Branding is important concept since it publicly differentiate a product, service or person from its competitors. Branding can be applied to the entire corporate identity as well as to individual product and service....