As the world becomes increasingly digital, businesses must adapt their marketing strategies to reach consumers where they are most active: online. While social media and search engine optimization (SEO) receive a lot of attention, email marketing remains a reliable, cost-effective, and crucial aspect of...
Women Lead Change Conference 2023 At Amplimark, we strive to create an innovative, diverse, and safe workspace for our employees. That's why we were thrilled to have a few members of our team attend the recent Women Lead Change Conference in Cedar...
In today's digital age, businesses of all sizes are competing for attention in an increasingly crowded online marketplace. Content marketing has emerged as a powerful way to attract and engage potential customers by creating valuable and informative content. But what exactly is content marketing,...
TikTok is a social media platform that has taken the world by storm in recent years. With over 1 billion monthly active users, the platform has quickly become a game-changer for businesses looking to promote their products or services. In this blog post, we...
What is ADA Compliance? ADA compliance is a critical aspect of website design and development, and it's essential for businesses of all sizes to ensure that their online presence is accessible to everyone, including those with disabilities. The Americans with Disabilities Act (ADA)...
What is a Legacy System? A legacy system refers to any computer system, with infrastructure ranging from physical servers to digital applications, that is no longer up to date but is still being utilized. These systems may encompass programming languages, file formats,...
The rise of ChatGPT, developed by OpenAI, has brought about significant advancements in the field of artificial intelligence and its applications in digital marketing. These advancements include: Chatbots Personalized Content Tailored Customer Experiences ...
Located in West Des Moines, Iowa, Amplimark is a boutique digital marketing company with over 20 years of experience in the marketing industry. Unlike a typical marketing firm, the compact size of our agency allows us to be intentional in the work and projects...
Data, Data, and More Data No matter the industry in which your business resides, one thing remains the same across the board: a marketing strategy is essential to the growth and development of any business. Without marketing, a business is non-existent in...
Importance of Search Engine Optimization Just how important is Search Engine Optimization, or SEO, to your search engine ranking? According to Backlinko, the first listing in Google’s organic search results has an average Click Through Rate (CTR) of 27.6%. The further down a...