Budgeting is a requirement for any businesses success. Being aware of where you spend your money allows you to plan for future growth for your business. Expenses like rent, payroll, and insurance are the foundation of any budget. So where does marketing fit in? Marketing...
Digital marketing is always changing and evolving. This can create challenges for small businesses due to budget constraints, limited resources, and other factors. To compete in today’s marketing world, it’s important to know what you should be doing to enhance your digital marketing strategies...
In the last two hours, have you been on social media? The answer for most of you is probably yes. Social media has become such a dominant part of our lives, and it’s not going away any time soon. Whether you scroll your news feed during your lunch break, while you watch...
.ghost-copy { height: 700px;} @media only screen and (max-width: 1024px) { .ghost-copy { display: none; }} In general, the holiday season is unlike any other in terms of consumer behavior. For businesses, it brings a tremendous opportunity for increased sales and...
Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with...
In today's marketing world, if you aren’t utilizing social media marketing, your company can seem almost non-existent to some. With around 4.33 billion social media users in the world, social media is a powerhouse when it comes to reaching different audiences. If you’re looking for opportunities to grow your business, taking advantage of social media platforms is a no-brainer. The Importance of Creating Meaningful Posts Not...
In the ever-evolving world of technology, social media platforms must constantly adapt to stay ahead of the game. Twitter, once predicted to meet its demise, has defied the odds and introduced a game-changing marketing tool for businesses: Twitter Next. This innovative tool aims to...
Social media does not have to be complicated. In fact, once you learn how Facebook's algorithm works to filter and show content you will become a master at navigating social media. Since its recent data controversy, Facebook has been working hard to adjust their policies...
Social media and social media marketing can be incredibly time-consuming and tedious. In the past, it was believed that posting consistently would lead to higher engagement. However, this is no longer the case. Platforms like Instagram now use algorithms to determine which content users...
In the age of dynamic pricing and individual customer incentives, one theme remains constant: businesses that don’t engage in social media are likely to suffer. In this day in age, you’re expected to have a Facebook page (at the very least) to avoid the millennials’...