In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...
Understanding Pay Per Click (PPC) Advertising Pay Per Click or PPC advertising is one of the fastest growing segments of online marketing. Pay Per Click advertising is a keyword-based advertising technique where advertisers pay for placement or pay for the ranking their ads in search engine...
As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...
CPM stands for Cost Per Milli, also known as “Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. In CPM advertising setup, advertisers pay for every 1,000 impressions of their banners. For example, if a webpage with...