The rolling plains and vibrant cities of Iowa are home to countless businesses, all vying for the attention of local customers. In a world where people turn to search engines first, a strong online presence is no longer optional – it's essential. This is...
Since Google rolled out its 3-pack local SERP listings, a significant number of local businesses have experienced less visibility and a steep drop in their website traffic. While Google is continuously changing the way it gathers and displays local search data, there are specific factors...
According to a recent research paper from Google Inc. and Stanford University, at least 20% of web queries have local intent; and the fraction of queries with a local intent that originate from mobile devices may be twice as high. Given the importance of mobile-based...