As of May 2025, Google is at the center of two major antitrust rulings in the United States. These legal decisions—focused on its monopoly in search and digital advertising—are prompting questions about how its business practices affect the broader market, including its impact on small...
In today’s digital advertising world, simply knowing your audience’s age or location isn’t enough. To truly connect with potential customers and drive conversions, marketers need to understand not only who their audience is but also what they do and why they do it. Marketers should look at demographic, behavioral, and psychographic...
In today’s crowded market, where consumers are bombarded with countless messages daily, the ability to stand out is crucial. One of the most effective ways for brands to capture attention and build lasting relationships with their audience is through storytelling. Storytelling transcends traditional advertising, tapping...
Located in West Des Moines, Iowa, Amplimark is a boutique digital marketing company with over 20 years of experience in the marketing industry. Unlike a typical marketing firm, the compact size of our agency allows us to be intentional in the work and projects...
What is a Digital Marketing Agency? A digital marketing agency can be referred to as many different things. From advertising agency to marketing firm and all the terms in between, these names typically refer to the same thing. The one thing a digital marketing...
Digital marketing is always changing and evolving. This can create challenges for small businesses due to budget constraints, limited resources, and other factors. To compete in today’s marketing world, it’s important to know what you should be doing to enhance your digital marketing strategies...