In today's digital landscape, businesses rely on Facebook to connect with potential customers and generate leads. Being able to chat with a person is preferable, in most cases. However, responding to inquiries in real time can be challenging, especially for small businesses with limited staff. This...
Significance of Website Design In today's digital age, a strong online presence is crucial for the success of most businesses. As a marketing agency, Amplimark understands the significance of great website design in capturing the attention of potential customers and driving business growth....
It's natural for business owners to desire maximum accessibility of their website to reach a wider audience. This way, they can attract more potential leads and increase their sales prospects. However, many businesses overlook the importance of accessibility for individuals with disabilities. This is...
What is ADA Compliance? ADA compliance is a critical aspect of website design and development, and it's essential for businesses of all sizes to ensure that their online presence is accessible to everyone, including those with disabilities. The Americans with Disabilities Act (ADA)...
#1 Your Website Creates the Initial Impression Your website is one of the first things potential customers see when it comes to your brand. If your web design is boring, unorganized, and unprofessional, users will start to associate these words with your business....
Cell phones have become a staple in everyone's day to day life. When doing quick research or looking at content, a majority of people reach for their mobile phones. In order to improve a new users experience with your brand it is vital to have...
What is a Brands Voice & Why is it Important? A brand voice is used when a company engages with an audience. People are social beings, and brands construct a voice around their brand to better form bonds with their supporters, consumers, and target audience. Think...
Search engines use keywords, titles, descriptions, site quality and more to analyze which pages are most relevant to a search query. Search engine optimization (SEO) is an effective way to attract traffic to your digital content by clearly defining the content of a webpage. There...
Relying on a Free Website Builder A website is a serious investment in a company. Having a well kept online presence is crucial for the stake of your business. In most cases, relying on a free drag and drop website builder is usually not the best...
Two Important Ways to Stand Out It’s no secret that users will spend more time on an eye-catching, engaging, and easily navigable website, making website design crucial for any business. Even though larger corporations may have more money to spend on web design, small businesses are not out...