Have you ever received a notification from one of your social media accounts suggesting you take a look at one of your friend’s posts? A seemingly innocent notification pulling at your attention and drawing you to their status update. Well, have you ever wondered how...
When was the last time you used your Facebook login? Is it still a relevant platform to push content and advertisements on? The answer is yes! However, you need to be conscious of who your audience is and find the best option that...
You already know that digital advertising is effective, but you’re not seeing results. So what do you do? This happens with many companies. They are told that they should spend money on online advertising because they will see direct results, so they rush out and...
Have you ever wondered where those Facebook advertisements on your feed come from and how they get there? Social media advertising has introduced a whole new ballgame for businesses. Because it is so new, it can be scary to shell out your hard earned money...
Think of your daily activities from the time you wake up in the morning. From the moment your feet hit the ground and you start your morning routine you are experiencing different brands. You might brush your teeth and use a certain type of toothpaste....
In a recent conversation with my grandpa about branding and digital marketing at Amplimark, we discussed how the landscape of attracting customers has drastically changed. Gone are the days of relying solely on traditional advertising methods like the penny saver. In today's digital world,...
In the digital landscape, it's crucial to ensure that your website is not only visually appealing but also effectively contributing to your business goals. By utilizing event tracking, you can gain valuable data on user interactions and identify areas of strength and improvement. In...
In the world of content creation, it's common to face challenges when trying to optimize your content and identify the right keywords. However, by adopting a strategic approach, you can enhance your digital marketing efforts and drive profitable results. Let's explore how to find...
When we think of machines and machine learning, images of menacing robots from late 1990s films like The Terminator or The Matrix often come to mind. These movies portrayed machines as terrifying entities that either harmed us or manipulated our reality for their own...
I had a recent opportunity to represent Amplimark at the 8th annual Content Jam conference in Chicago. Over 600 people were in attendance from 35 different states and over seven different countries. Being surrounded by a crowd of strangers that all shared a similar...