Importance of Search Engine Optimization Just how important is Search Engine Optimization, or SEO, to your search engine ranking? According to Backlinko, the first listing in Google’s organic search results has an average Click Through Rate (CTR) of 27.6%. The further down a...
Benefits of Advertising Advertising has been around for quite some time now. In fact, the first advertisement was developed in Egypt dating as far back as 3000 B.C. Although advertising has existed for a while, it has drastically changed throughout the years. From...
Cybersecurity Awareness Month October is Cybersecurity Awareness Month, and there is no better time than now to learn all the ways you can improve your online security and protect your business from potential threats. When it comes to website and data security,...
There are many actions that need to take place before your advertising campaign goes live, such as creating an advertising plan. Think about your advertising campaign as a trip you are going to take. You wouldn’t start driving to your destination without...
What is a B2B Marketing Strategy? If you are a B2B business without a clear, concise marketing strategy, this article is for you. Every B2B business should have a strong marketing strategy in place. It’s important that your team is aware of...
A lot of start-up businesses begin with doing their own marketing. Small to medium-sized businesses typically wait to hire an agency for a number of reasons. Having a tight budget, wanting to be in complete control, learning who needs their products/service, or not fully understanding...
What is a Digital Marketing Agency? A digital marketing agency can be referred to as many different things. From advertising agency to marketing firm and all the terms in between, these names typically refer to the same thing. The one thing a digital marketing...
When there is a sudden spike in traffic to your website, it is most likely the result of marketing, some sort of PR, or campaign. It is important to understand where your traffic is coming from and why. To determine whether your increased traffic is...
What is a Brands Voice & Why is it Important? A brand voice is used when a company engages with an audience. People are social beings, and brands construct a voice around their brand to better form bonds with their supporters, consumers, and target audience. Think...
Advertising on Facebook What is so great about Facebook ads? Well, let me tell you! Based on the number of monthly active users, Facebook was the most popular social networking platform in 2021. (Source: Facebook, 2021) Because your target audience is most...