We all have that one friend that can tell a story so well that the entire room listens to it. While some people are naturals when it comes to storytelling, there is no real secret to perfecting one’s storytelling abilities. What is a story...
Would you rather speak with an animated system, or a human? Something to think about. Although animated systems can be efficient, it can never replace the human connection that real people provide. Most of us have seen movies where robots take over, such as The...
There are a lot of nuances that go into creating a well-defined brand. It is what consumers rely on when choosing a company or organization that they want to support. There is a trick in the trade that most brands utilize but not all have...
The Differences The question between Brand Strategy and Marketing tends to arise quite often in the field of business and advertising. Many leaders find it difficult to accurately describe the two terms. However, this is quite understandable since both Brand Strategy and Marketing are clearly inter-woven...
Branding is all about differentiating your brand from your competition. Often companies craft competitive and marketing strategies primarily focusing on customers to fine tuning their brand. One of the biggest mistakes is to focus too much energy and resource on external things that help...
Branding is important concept since it publicly differentiate a product, service or person from its competitors. Branding can be applied to the entire corporate identity as well as to individual product and service....