In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...
Marketing vs. Branding Often times we hear the terms branding and marketing thrown around interchangeably and this is extremely incorrect. As a result, it is hard to pinpoint clear goals for a company until this confusion is cleared up. Branding and marketing work together...
In today's marketing world, if you aren’t utilizing social media marketing, your company can seem almost non-existent to some. With around 4.33 billion social media users in the world, social media is a powerhouse when it comes to reaching different audiences. If you’re looking for opportunities to grow your business, taking advantage of social media platforms is a no-brainer. The Importance of Creating Meaningful Posts Not...
Are you weighing your options between paid vs. organic social media? Is one better than the other? Whether you run your own social media accounts or post for clients, it can be hard to determine when to put money behind posts and when to post...
You already know that digital advertising is effective, but you’re not seeing results. So what do you do? This happens with many companies. They are told that they should spend money on online advertising because they will see direct results, so they rush out and...
Have you ever wondered where those Facebook advertisements on your feed come from and how they get there? Social media advertising has introduced a whole new ballgame for businesses. Because it is so new, it can be scary to shell out your hard earned money...
Think of your daily activities from the time you wake up in the morning. From the moment your feet hit the ground and you start your morning routine you are experiencing different brands. You might brush your teeth and use a certain type of toothpaste....
In a recent conversation with my grandpa about branding and digital marketing at Amplimark, we discussed how the landscape of attracting customers has drastically changed. Gone are the days of relying solely on traditional advertising methods like the penny saver. In today's digital world,...
The impact of the Coronavirus has been felt by everyone, especially small businesses. However, amidst the challenges, our communities are uniting, relationships are being fortified, and small business owners are adapting to the new normal. In this article, we will explore strategies to maintain...
It is a very common motivation to be the best, and rightfully so. You want to be the best at your career to gain success. You want to be the best athlete to break new ground and set higher goals. You want to be...