Today, a majority of online advertisements are Google ads. If you’re looking to reach a targeted audience, these ads are an excellent approach. However, targeted advertising only works if you are familiar with the Google ad types and understand which ad will be most...
A lot of start-up businesses begin with doing their own marketing. Small to medium-sized businesses typically wait to hire an agency for a number of reasons. Having a tight budget, wanting to be in complete control, learning who needs their products/service, or not fully understanding...
What is a Digital Marketing Agency? A digital marketing agency can be referred to as many different things. From advertising agency to marketing firm and all the terms in between, these names typically refer to the same thing. The one thing a digital marketing...
Budgeting is a requirement for any businesses success. Being aware of where you spend your money allows you to plan for future growth for your business. Expenses like rent, payroll, and insurance are the foundation of any budget. So where does marketing fit in? Marketing...
In today’s day and age marketing is a key factor in getting a business in front of its specific target audience. When entering the marketing field, there are a variety of skills needed to obtain optimum results. Although there are numerous skills that can...
Cell phones have become a staple in everyone's day to day life. When doing quick research or looking at content, a majority of people reach for their mobile phones. In order to improve a new users experience with your brand it is vital to have...
Have you ever seen digital ads pop up on your Facebook feed in which you couldn’t help but click on and buy a product? Marketing and advertising go hand in hand. When a business wants to market their brand, they do this through advertisements...
When there is a sudden spike in traffic to your website, it is most likely the result of marketing, some sort of PR, or campaign. It is important to understand where your traffic is coming from and why. To determine whether your increased traffic is...
Digital marketing is always changing and evolving. This can create challenges for small businesses due to budget constraints, limited resources, and other factors. To compete in today’s marketing world, it’s important to know what you should be doing to enhance your digital marketing strategies...
What is a Brands Voice & Why is it Important? A brand voice is used when a company engages with an audience. People are social beings, and brands construct a voice around their brand to better form bonds with their supporters, consumers, and target audience. Think...