There are many actions that need to take place before your advertising campaign goes live, such as creating an advertising plan. Think about your advertising campaign as a trip you are going to take. You wouldn’t start driving to your destination without...
Advertising on Facebook What is so great about Facebook ads? Well, let me tell you! Based on the number of monthly active users, Facebook was the most popular social networking platform in 2021. (Source: Facebook, 2021) Because your target audience is most...
Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with...
Social media is a useful tool to reach and engage with a wider audience. The information that Facebook contains about each user is vast. Having that data at your fingertips allows you to focus your advertising dollars on a narrow group of potential customers. When...