There are about 3.7 million retail small businesses in the United States. Small businesses are a significant part of the retail landscape, making up around 98% of all retail. What could your marketing strategy do to promote your business this holiday season, even at the...
The Golden Age of Advertising Agencies The nostalgic aura of the advertising agency in the golden years was held on a pedestal much like Hollywood in the 50s and 60s. Back then the perception was that your business must be thriving because you are working with...
In today's digital age, where inboxes are inundated with countless messages daily, standing out and engaging your audience through email marketing is more crucial than ever. Effective email engagement goes beyond just getting your emails opened; it's about nurturing relationships, driving conversions, and building long-term...
As the world becomes increasingly digital, businesses must adapt their marketing strategies to reach consumers where they are most active: online. While social media and search engine optimization (SEO) receive a lot of attention, email marketing remains a reliable, cost-effective, and crucial aspect of...
Digital marketing is always changing and evolving. This can create challenges for small businesses due to budget constraints, limited resources, and other factors. To compete in today’s marketing world, it’s important to know what you should be doing to enhance your digital marketing strategies...
In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...
Why is Email Marketing Important? To say that email marketing is important is an understatement. Not only does this form of marketing provide you the opportunity to cultivate relationships with customers and potential clients, but it also allows you to communicate with them at a time that...
Crafting an effective email marketing strategy doesn't have to be complicated. With the right focus and approach, you can achieve your marketing goals with ease. Val Geisler, the CEO of Fix My Turn, shares valuable insights on optimizing your email marketing efforts. Let's explore...
A properly optimized and efficiently run email marketing campaign can do wonders for your business. Email marketing is one of the fastest growing marketing segments. However, email marketing is not a substitute for other advertising channels such as PPC and media campaigns but rather a...