Segmentation, Targeting, and Positioning Imagine throwing darts blindfolded. You might hit the board eventually, but it's a chaotic, inefficient way to score points. In marketing, this translates to blasting generic messages to a wide audience and hoping something sticks. ...
Goal: Ignite Your Brand Presence Social media plays a critical role in reaching your target audience and propelling your brand forward. But navigating the ever-evolving landscape of platforms and algorithms can feel overwhelming. How do you cut through the noise and increase your...
In today's dynamic and competitive business landscape, a strong brand identity is the cornerstone of success. Your brand is more than just a logo; it's the sum total of your company's values, personality, and the emotions it evokes in your audience. At Amplimark, we understand...
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial to capturing your audience's attention. One of the latest game-changers in the social media landscape is Instagram Reels. In this blog post, we'll explore the importance of Instagram Reels for marketing...
As the summer weather heats up, there’s no better time than now to also heat up your summer digital marketing strategies! Summer brings forth exciting opportunities to engage with your audience and boost your business. In this blog, we'll explore five effective digital marketing...
Budgeting is a requirement for any businesses success. Being aware of where you spend your money allows you to plan for future growth for your business. Expenses like rent, payroll, and insurance are the foundation of any budget. So where does marketing fit in? Marketing...
In today’s day and age marketing is a key factor in getting a business in front of its specific target audience. When entering the marketing field, there are a variety of skills needed to obtain optimum results. Although there are numerous skills that can...
Have you ever seen digital ads pop up on your Facebook feed in which you couldn’t help but click on and buy a product? Marketing and advertising go hand in hand. When a business wants to market their brand, they do this through advertisements...
Digital marketing is always changing and evolving. This can create challenges for small businesses due to budget constraints, limited resources, and other factors. To compete in today’s marketing world, it’s important to know what you should be doing to enhance your digital marketing strategies...
What is a Brands Voice & Why is it Important? A brand voice is used when a company engages with an audience. People are social beings, and brands construct a voice around their brand to better form bonds with their supporters, consumers, and target audience. Think...