How to get started Building a successful marketing strategy relies on specific goals and the ability to measure your digital marketing metrics. Before determining which marketing tactics are in line with what you want, an objective must first be set. Give yourself achievable goals within...
.ghost-copy { height: 700px;} @media only screen and (max-width: 1024px) { .ghost-copy { display: none; }} In general, the holiday season is unlike any other in terms of consumer behavior. For businesses, it brings a tremendous opportunity for increased sales and...
YouTube is viewed for billions and billions of hours every month across multiple devices. YouTube has become a place where anyone can freely create video marketing content to be easily watched and shared. The ease of getting video content in front of an audience can...
Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with...
Social media is a useful tool to reach and engage with a wider audience. The information that Facebook contains about each user is vast. Having that data at your fingertips allows you to focus your advertising dollars on a narrow group of potential customers. When...
Marketing vs. Branding Often times we hear the terms branding and marketing thrown around interchangeably and this is extremely incorrect. As a result, it is hard to pinpoint clear goals for a company until this confusion is cleared up. Branding and marketing work together...
What SMART Goals Are You've probably heard of SMART goals before, but do you understand exactly how your company’s campaigns can benefit from them? SMART goals allow you to build a "plan" of what needs to get done, how it will be accomplished, and when it...
Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...
Algorithm Meaning Before I break down the pros and cons of social media algorithms, it’s important to know what an algorithm is. The dictionary definition is, “a set of rules for solving a problem in a finite number of steps …” If you apply...
Are you weighing your options between paid vs. organic social media? Is one better than the other? Whether you run your own social media accounts or post for clients, it can be hard to determine when to put money behind posts and when to post...