In a recent conversation with my grandpa about branding and digital marketing at Amplimark, we discussed how the landscape of attracting customers has drastically changed. Gone are the days of relying solely on traditional advertising methods like the penny saver. In today's digital world,...
In the realm of SEO, alt text plays a crucial role in improving your website's visibility and user experience. While not visible to users, alt text provides valuable information to search engines, allowing them to better understand and rank your content. Additionally, alt text...
In the world of content creation, it's common to face challenges when trying to optimize your content and identify the right keywords. However, by adopting a strategic approach, you can enhance your digital marketing efforts and drive profitable results. Let's explore how to find...
Crafting an effective email marketing strategy doesn't have to be complicated. With the right focus and approach, you can achieve your marketing goals with ease. Val Geisler, the CEO of Fix My Turn, shares valuable insights on optimizing your email marketing efforts. Let's explore...
Would you rather speak with an animated system, or a human? Something to think about. Although animated systems can be efficient, it can never replace the human connection that real people provide. Most of us have seen movies where robots take over, such as The...
I had a recent opportunity to represent Amplimark at the 8th annual Content Jam conference in Chicago. Over 600 people were in attendance from 35 different states and over seven different countries. Being surrounded by a crowd of strangers that all shared a similar...
Social media does not have to be complicated. In fact, once you learn how Facebook's algorithm works to filter and show content you will become a master at navigating social media. Since its recent data controversy, Facebook has been working hard to adjust their policies...
Social media and social media marketing can be incredibly time-consuming and tedious. In the past, it was believed that posting consistently would lead to higher engagement. However, this is no longer the case. Platforms like Instagram now use algorithms to determine which content users...
Having a website is essential for any business looking to establish itself in the market. It serves as a platform for potential customers to learn about your services and easily contact you. A thoughtful website design not only enhances user experience, but also increases...
Search engine optimization goals differ depending on the business, setting the right objectives will provide better and faster results. If you want your business to be found online, it is important to optimize your site for search engines. This is why one of your top goals...