Crafting an effective email marketing strategy doesn't have to be complicated. With the right focus and approach, you can achieve your marketing goals with ease. Val Geisler, the CEO of Fix My Turn, shares valuable insights on optimizing your email marketing efforts. Let's explore...
When we think of machines and machine learning, images of menacing robots from late 1990s films like The Terminator or The Matrix often come to mind. These movies portrayed machines as terrifying entities that either harmed us or manipulated our reality for their own...
Would you rather speak with an animated system, or a human? Something to think about. Although animated systems can be efficient, it can never replace the human connection that real people provide. Most of us have seen movies where robots take over, such as The...
I had a recent opportunity to represent Amplimark at the 8th annual Content Jam conference in Chicago. Over 600 people were in attendance from 35 different states and over seven different countries. Being surrounded by a crowd of strangers that all shared a similar...
In the ever-evolving world of technology, social media platforms must constantly adapt to stay ahead of the game. Twitter, once predicted to meet its demise, has defied the odds and introduced a game-changing marketing tool for businesses: Twitter Next. This innovative tool aims to...
Lights, camera, ACTION! Lights, camera, ACTION! These three words resonate with the captivating world of movie sets. But they also hold the key to creating compelling videos that engage your audience and drive results. While many recognize the importance of videos in marketing,...
Social media does not have to be complicated. In fact, once you learn how Facebook's algorithm works to filter and show content you will become a master at navigating social media. Since its recent data controversy, Facebook has been working hard to adjust their policies...
Social media and social media marketing can be incredibly time-consuming and tedious. In the past, it was believed that posting consistently would lead to higher engagement. However, this is no longer the case. Platforms like Instagram now use algorithms to determine which content users...
Having a website is essential for any business looking to establish itself in the market. It serves as a platform for potential customers to learn about your services and easily contact you. A thoughtful website design not only enhances user experience, but also increases...
The success of most businesses relies on their customers. Providing exceptional services that customers can't live without is what keeps a company thriving for years. However, many businesses overlook the importance of customer experience (CX) when implementing marketing strategies or undergoing transitions. A great...