What is a B2B Marketing Strategy?

If you are a B2B business without a clear, concise marketing strategy, this article is for you. Every B2B business should have a strong marketing strategy in place. It’s important that your team is aware of your marketing strategy to ensure all marketing efforts are consistent throughout each division of your business. A B2B marketing strategy is any strategy used by one business to target or sell to another business.

Marketing Strategy vs Marketing Plan

Often, we see the term marketing strategy and marketing plan being used interchangeably. But this is not correct. A marketing plan is a detailed analysis of the steps you will take to bring your strategy to life. A marketing strategy, on the other hand, is broader and defines how you will accomplish your marketing goals.

Here are a few examples:

Marketing Plan:

Running digital marketing ads on Google and Facebook, Creating and publishing monthly blogs, developing a user-friendly web design, and posting on social media three times a week are all things that you can do to support your strategy, but are not a marketing strategy themselves.

Marketing Strategy:

Create an active online presence and incredible customer experience

How to Create a Sound Marketing Strategy

Now you know what a marketing strategy entails, how exactly do you implement an effective strategy? There are a handful of strategies we’ve seen work for businesses, and what you choose will depend upon the type of business and what correlates with your business’s goals. A few marketing strategies might include:

• Customer-centric

  This B2B strategy will never go out of style. Everyone loves a business who puts their customers first. Amazon is a great example of a business using a customer centric marketing strategy. Amazon focuses on its customers and their specific wants and needs. When Amazon learned its customers wanted quick and easy purchasing and delivery, Amazon listened. Prime shipping, 1-click ordering, helpful customer support, and easy return options were a huge step in Amazon’s marketing strategy.

• Market Leader

  A B2B market leader strategy is simple. If your company is well-known and in the top position compared to competitors (like Google), it’s a good idea to capitalize on that. Your marketing strategy can consist of how successful and trusted your company is based on the number of customers you have, number of countries you are in, etc.

• Creativity at the Forefront

  It’s not only important to stand out from your competitors, but it’s also important that your audience remembers you. Using a creative marketing strategy is a great way to leave a lasting impression.

When to Seek Outside Help

If you are unsure if your business has a marketing strategy in place, let Amplimark walk you through the process of creating one. Whether you need help with a marketing strategy or creating/implementing a marketing plan, we can help you! Contact our office today at 515-225-6438 or schedule a free, no-obligation consultation with our experts here.