Do you ever search for your own company on Google to see what shows up on the right of the page – your Google My Business (GMB) profile? Google My Business is a fundamental tool for businesses to connect with customers online, and its widespread use suggests a significant number of interactions daily across America. According to a Google search, it processes approximately 99,000 search queries every second. This translates to 8.5 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. If you have a brick-and-mortar business, you are missing out on foot traffic if you are not taking advantage of this powerful and free marketing tool.

5 reasons why it’s so important:

1. Boosts Online Visibility

   Your business can appear in Google Search results and Google Maps, increasing exposure to local and mobile customers. It also helps your business rank higher in local search results through better SEO.

2. Provides Accurate Business Information So You Can Be Found

   Customers can easily find your hours, location, phone number, website, and other key details. It keeps information consistent across platforms, ensuring customers can trust the data they find online.

3. Facilitates Customer Engagement

   Features like Q&A, reviews, and messaging allow customers to interact directly with your business. Posts and updates let you share promotions, events, or announcements in realtime.

4. Improves Credibility and Trust

   Verified profiles with good reviews and active engagement signal legitimacy to potential customers. Reviews build social proof, influencing purchasing decisions.

5. Unveils Customer Insights

   Access to analytics shows how customers find your business, where they’re coming from, and what they’re searching for. Helps tailor marketing strategies based on customer behavior.

It is frustrating to Google a business or organization and there’s missing information. You can improve your business awareness by keeping this tool updated. If you are a small business, we understand it is hard to find the time because resources may be slim. However, GMB should be a part of every company’s social media strategy. Amplimark can help you improve your organic rankings and reviews. Contact us to optimize your social media strategy.