From startup companies to businesses looking to rebrand, a powerful, well-designed business logo is key. Your logo is essentially the face of your company, and if it doesn’t showcase your business in the right light, your audience is sure to look elsewhere.

We have gathered a few “Dos and Don’ts” to keep in mind when designing a company logo:

Dos

Do: Research competitors and widely used logo colors/elements in your industry.

Do: Brainstorm a list of words to describe your business. Once your list is created, it will be easier to choose colors and icons that symbolize these words.

Do: Choose a font that is easy to read and suits your company’s style.

Do: Choose colors that work well together and are suitable for all areas in which this logo will be used such as your website, car decals, t shirts, letterheads, business cards, etc.

Do: Get creative with your brand logo. Hone down on the mission and vision of your company and understand what it is you want your logo to portray.

Do: Make it a team effort. Ensure you receive different perspectives and have multiple eyes overlooking the design to catch any mistakes.

Don’ts

Don’t: Create one logo option and call it a day. It’s important to have three to four options created and to get feedback on each.

Don’t: Use a graphic from the internet and add your company name under it. Using the same logo icon as four other companies will not get you noticed. A sure way to stand out to potential customers is by implementing a custom logo design that is unique to your business.

Don’t: Get too detailed with your design. The more details and fine lines your logo includes, the harder it will be to engrave or monogram onto branding items.

Don’t: Forget to create a brand style guide after your company logo is created. This guide is important for every business to have. This tool is helpful to show your business partners how your logo should be used, whether it be digital or print.

Don’t: Use elements that are “trending” in your logo. It’s important that your logo be evergreen and make sense throughout the years. The last thing you want is to have to change your logo within the first couple of years.

Final Tip:

While the look and feel of your logo is extremely important, your company name is equally important. Before creating a logo, you should have a business name chosen. When choosing a name, remember that this name should be easy to remember, easy to pronounce, and should not be too long. You don’t want your audience to have to type in an excessively long URL to get to your website, nor do you want them to struggle to remember your business email address because it is entirely too long.

Lastly, remember to have fun with it! Your logo should represent your business and its mission and vision. If you’re not sure where to start or are searching for branding and logo help, our team at Amplimark has the tools and experience to bring your business to life! Learn more about our graphic and logo design service here.