What Is a Drip Campaign?

As its name suggest, drip campaigns are email marketing campaigns that slowly drip, or send, to potential customers over time and are triggered based off each individual users’ actions. This means that once a certain action is taken, like opening an email, clicking a link, or watching a video in an email, users are classified into a group due to that action. Once in their correct group, users will eventually receive the next email blast in their customer journey, and then the process repeats. Once they do (or don’t) complete an action on the second email, they are put into the next group and will receive the next email automation.

Important Techniques For an Effective Email Drip Campaign:

Tip 1: Set a Goal

Whatever your goal may be, it’s important to clearly define it before you begin creating your campaign. That being said, drip campaigns come in a variety of shapes and sizes and your type of campaign and goal should align with one another. In order to figure out your goal, you need to figure out what it is you want your potential customers to do. Do you want to turn your subscribers into customers? Educate your current customers? Engage existing customers that haven’t shown interest in a while? All these goals will result in different types of drip campaigns. So, you can see how important it is to define your goal first.

Tip 2: Write with Consistency

Writing all the emails in your drip campaign at once can actually benefit you in the long run. It may appear to be a lot of work upfront, but it will ensure that each email has a consistent tone and theme. The last thing you want is for an email in your campaign to be completely irrelevant and confuse your audience.

Tip 3: Get to The Point

The average attention span today is approximately 8 seconds. It’s safe to say your subscribers are more likely to continue reading an email that is short, sweet, and to the point. Overly wordy emails can scare off potential customers. You want to make it obvious what the email is about and what action your subscribers should take. Of course, this depends on your audience and your goals. If your audience typically responds better to long, detailed emails, stick with what works.

Tip 4: Don’t Forget Quality

Put in time, effort, and really go that extra step to make your subscribers find value in your emails. If you don’t have the ability or time to create your own drip campaign, it’s a good idea to outsource it. At Amplimark, our team of email marketing experts can put in the work so you don’t have to lift a finger. Learn more about our email marketing solutions or give us a call at 515.225.6438