Everyone wants to be on top these days, especially when it comes to being top of the Google Search page. Knowing Googles criteria for being put on the first page of a Google Search, you will be able to conquer your ranking goals.

SEO and Google Rank

First thing is first, there are two ways to get your website on the first page of Google. First is using SEO (search engine optimization). It is the cheaper option to rank on top but it takes the most time. It requires a lot of work on your website to make sure it loads fast, has relevant and quality content, and has the optimized user experience. This seems daunting but it makes a huge difference when Google is trying to decide which are the best websites that people should be using.

Pay-Per-Click Campaigns

Another way to get your website on the top of the first-page search is by using Pay-per-Click (PPC) campaigns. Google Ads is a great tool that allows you to create ads that will be shown on the first page. You can set a daily budget and Google does an awesome job of helping you make sure your ad will reach your marketing goals. If your goals are to increase traffic to your website, receive more phone calls, or achieve a higher conversion rate, Google has the tools to help you succeed in all of your digital marketing goals. It also allows you to better track information about your audience. So when it comes to evaluating how effect your PPC Campaign was you have the data to help you improve your ads to reach more people.

Verify Your Business

Making sure the information on your website matches the information Google presents is so important. If your company switches locations and Google doesn’t know, they will penalize you for not having relevant information on your website. It will not automatially know if you moved locations. This is why verifying your business so that your contact, location, and other information are the same and consistent across all webpages is just as important. You can verify your business through Google Business, Yelp, and other Directory sites that your webpage may be on.

Backlinks

One last thing you can do to optimize your website and increase your Google Rank is backlinking. Being a part of SEO, backlinks are often forgotten but just as usefully as other organic search optimization tools. Backlinking is a way to add your website to other credible websites. This shows Google that your website is just as credible and should be ranked accordingly.