Website Design

From concept to design, we build custom websites with your needs in mind. We offer our clients a quality product so they can see their ROI in the form of new leads, clients, and increased sales. With every web design or redesign project, our team works closely with each client to understand their business objectives and develop a scalable website solution that will not only work with their current needs but also grow with their business. From responsive website design to user experience and usability, we evaluate every single aspect of web design to make sure the end product meets or exceeds expectations. At Amplimark, we listen carefully to each client because we’re passionate about web design and digital marketing. Our team can help you convert more visitors into customers by leveraging our digital marketing expertise. We hand-code our websites using standardized and compliant code (HTML5/CSS3) using the best practices in web design and application architecture. For our clients who need content management system (CMS), we use popular open-source platforms such as WordPress, Drupal, Joomla and ASP.NET products such as DotNetNuke (DNN). We focus on simple design, highly usable layouts and clutter-free code to help your website load quickly and rank well in search engines. A CMS based website makes it easier to add new content such as newsletters, news updates, press releases, and promotions. Our CMS based websites are affordable and can easily be managed by your in-house staff.

We Build Custom Websites

Web design is continually evolving. With new design frameworks and technologies, almost anyone can build a website. However, building a website and building a website that works are two different things. Remember, your site is often the first contact that you have with a prospect, and a professional grade website is essential to making a good first impression. Often we run into prospects who ask about a template based website. While templates may have a low initial cost, cookie-cutter website templates usually have a generic design that doesn’t address unique needs that your business has. A template-based generic site will cost you more money in the long-run due to bad user experience, poor online visibility, and customer ill-will.

User Experience and Web Usability Matters

We all have been to websites with poorly designed navigation, no information architecture and lack of content organization. The web is the most prominent marketplace, and customers have little patience for poorly designed websites. Offline or online, customer experience with the business(storefront/website) is the critical driver in the purchase decision-making process. If a site does not provide optimum user experience, visitors are quick to navigate away from the website and every time a visitor leaves, it is a missed opportunity for your business. Web traffic is difficult to build, and a site with poor usability and user experience is a recipe for disaster. At Amplimark, user experience and usability considerations are a critical part of our design process.

Responsive Website Design

Back in 2014, the number of mobile web users surpassed desktop users. A fully responsive website should work on any device from large screen monitors to tablets and smartphones. All our website design work is fully responsive, and you don’t pay extra for a mobile-friendly website. In recent years, some customers have taken an approach to building dedicated sites for tablets and smartphones to improve website usability. Although Google recommends against this approach due to content mismatch, if the user experience is your top priority, we can develop device-specific sites with matching content across all platforms to deliver exceptional usability, user experience while maintaining search ranking.

Search Engine Ranking

A high ranking website can do wonders for your business. Search engines such as Google and Bing are essential because that’s how most customers find you on the web. It is crucial that your website and the underlying code is compliant with the guidelines and standards set by W3C and search engines. As digital marketers, we stay current on search engine algorithm updates. In addition, we provide Search Engine Optimization (SEO) services to help our clients improve their search engine in order to drive organic search traffic and grow their business.

How We Can Help

At Amplimark, we focus on “mobile first” approach when we design or redesign a website. A mobile first strategy is critical to ensure that a site is designed for mobile devices before addressing the design components of traditional desktops and laptop computers. We make sure that your website visitors get exceptional user experience whether they visit your website on a smartphone, tablet, laptop, desktop, or even a 4K monitor that is not yet very common. Need help with your website project? Contact us online or give us a call at (515) 225-6438 to schedule a free, no-obligation initial consultation!