Web Design Case Studies

Jun

13

2013

Improve Online Credibility and Reputation Through Design

Information architecture plays a critical role in the overall design of a highly functional website. The new design demonstrates this as it shows significant improvement in web usability without adding more content. It is also evident from the original design that integrating core business values into web design process is a good idea as it helps improve user engagement and online credibility. The content presentation was easy to plan and twitter bootstrap framework delivered a design that was modern, effective, simple yet highly functional.

Oct

25

2009

Applying the Hick’s Law to Website Design

We determined that the first issue at hand was to document the user behavior data across PPC and organic traffic. Since PPC campaigns weren’t optimized and we needed this data quickly, we turned off PPC campaigns for four weeks. This allowed us to gather enough data on organic traffic and quantify key trends in organic traffic. This helped identify core issues with the navigation and content organization. PPC campaigns were then optimized to improve quality score and number of targeted keywords reduced from 300 to about 60.

13

Improve Online Credibility and Reputation Through Design

25

Applying the Hick’s Law to Website Design

WORK WITH US

TALK TO US

13

Improve Online Credibility and Reputation Through Design

25

Applying the Hick’s Law to Website Design

WORK WITH US

TALK TO US

CONNECT WITH US