Mobile Marketing is marketing techniques like targeting, communication, and audience engagement, that also occur on mobiles device or networks. Mobile marketing is one of the fastest growing segments of online marketing. According to MMA (Mobile Marketing Association), mobile marketing spending reached $21B in 2014 and will more than double to $53B by 2018. In the United States alone, there are now over 250 million cell phone subscribers with a vast majority of subscribers using web-enabled smartphones.
The mobile marketing landscape can be categorized into three distinct channels:
- SMS/text messaging
- Mobile applications (apps like iPhone apps)
- Mobile websites (website dedicated and optimized for mobile devices)
Mobile marketing is a highly cost-effective tool to reach your target audience. People carry their phones with them everywhere – meaning the targeted message will reach the right user every time and almost instantly. Unlike emails, SMS text messages are almost always opened and read, often immediately when received. Since the open rate for text messages is over 90% compared with approximately 20% for email campaigns, SMS offers a far better response rate when compared to emails.
Also, mobile marketing campaigns can be quickly designed and implemented allowing your business to capture and quantify campaign results far more rapidly. Mobile marketing campaigns are easy to monitor and offer high visibility from tracking perspective due to the ability for customers to respond directly and instantly. Mobile marketing can also be used to track the effectiveness of other marketing channels by including a direct response call to action in, for example, a TV advertisement.
How We Can Help
We can help with a variety of mobile marketing options. If you need help choosing the mobile advertising option that’s right for you, get in touch with us. We can help with the following mobile marketing options.
- Mobile friendly website layout
- Pay per click mobile web advertising
- Display advertising on mobile devices
- Video advertising on mobile devices
- Mobile retargeting and remarketing campaigns
- Location-based mobile advertising
- SMS or MMS ads
- Mobile application advertising
Need help with your mobile marketing? Contact us online or give us a call at (515) 225-6438 to schedule a free, no-obligation initial consultation!
