Mobile devices have come a long way from five years ago. With more and more mobile devices flooding the marketing, the smartphone is becoming the device of choice for most business elites. Consider following statistics:

• In 2014, mobile web users surpassed desktop users
• In 2015, mobile data traffic generated by smartphones and tablets reached 14,000 petabytes (1 petabyte is equal to 1024 terabytes or 1073741824 megabytes).
• By 2016, it is estimated that 44 billion mobile apps will be downloaded.
• By the end of 2010, the number of global mobile subscribers is over 5.3 billion.

Sources: Juniper Research, ABI Research, The International Telecommunication Union

How Do You Approach Mobile Marketing?

While it may seem complicated and difficult to implement, mobile marketing is a natural extension of your online marketing umbrella. For example, a fully mobile compliant website aka responsive website design is the first step to improve mobile experience. Some businesses have gone even further by having different versions of their websites for smartphones and tablet devices. Once you have a mobile compliant website, next step is to gather feedback and improve upon it. Watch for your mobile site visitor statistics and develop future marketing plans based on what your visitors are telling you. Being a hybrid digital marketing agency, we can help you with this by creating easy to understand data metrics and developing a strategic plan for your mobile marketing. As more and more mobile networks deploy 4G technology, mobile apps with huge data reach as well as video streaming on the fly will become standard. While some carriers are coming out with data tiers, cap and throttling to avoid getting bogged down, others have taken a unlimited data approach to attract new customers. With more people switching to smartphones, it is likely that they will start relying on these devices to find them what they want. Voice activated search, GPS location based shopping deals and mobile ads are finding their way into mainstream mobile content channels. What mobile momentum does is far reaching than what internet did 15 years ago. Consumers are able to find your products and services “on the fly” and make instant decisions.

How Can Your Business Leverage Mobile?

First of all, if you haven’t put any efforts into online marketing, you’re already getting too far behind. You have to have some level of online reach and comfort before you can harvest the full potential of the web. Having a website isn’t enough, it has to do what it is intended to do. Once you are comfortable with your online footprint, next step is to start exploring mobile marketing.