Iowa Digestive Disease Center offers one of the most comprehensive diagnoses and treatment options for the full spectrum of gastrointestinal (GI) diseases and disorders. IDDC needed a design refresh to reflect its current service portfolio and to establish itself as a premier healthcare provider in digestive care. The second piece of the puzzle was to enhance the usability of the current website so that patients can find information online instead of calling the office for simple questions. IDDC also needed a better integration of its centers of excellence in the new design.