Email Marketing Campaigns That Work

Email marketing is one of the fastest growing marketing segments. Email marketing, when done correctly, returns more dollars on your investment than any other marketing channel. Email marketing results are simple to measure using standard performance metrics and tools. A successful email marketing campaign takes time, effort, and a lot of fine tuning in order to have optimal results and as a digital marketing agency, we can simplify campaign planning and execution as well as improve your overall ROI.

Should Your Business Use Email Marketing?

According to recent data published by Campaign Monitor, email marketing provides a ROI of $38 for every $1 spent. This is an incredible ROI especially for small businesses that may not have large marketing budgets for direct marketing campaigns such as TV, radio and print. If you’re still not sure whether your business should use email marketing, consider the following questions:

• Do you spend a lot of time and money on marketing?
• Do you capture email addresses of your customers/prospects?
• Do you meet your marketing goals on a regular basis and generate enough revenue and ROI?
• Do you have a content marketing strategy?
• Do you have repeating business and want to build excellent customer relationships?
• If you answered “yes” to one of these questions, your business should consider email marketing.

How a Digital Agency Can Help

Planning and executing an effective email marketing campaign requires careful planning and often professional help from an outside digital marketing agency. At Amplimark, we help businesses take the guesswork out of email marketing. Our experienced email marketers work within your budget to create a plan that will improve customer retention, customer engagement, and ROI. We work with industry-leading providers (ConstantContact, MailChimp, Campaign Monitor, and Aweber) to streamline your email marketing efforts. In addition, in-house creative expertise allows us to create customized email templates to match your business branding.

If you’re thinking about email marketing, we can provide support for the following:

Campaign Management

Our email marketing team can take care of everything including campaign management, content strategy, and scheduling. We operate as an extension of your in-house staff, so there are no gaps in communication and no surprises.

In addition, we provide insight and ongoing support for improving campaign engagement and A/B testing throughout the campaign execution.

Creative and Design

With in-house expertise in creative and design, we develop highly optimized and usable email marketing templates incorporating your branding elements. It ensures that your email messages enhance the subscribers’ user experience and clearly articulate your brand messages to provoke action. Our team of designers, developers, and copywriters work with your staff to make sure your email marketing campaign is in sync with your business goals. We continuously do A/B testing to improve and optimize your click-through-rates.

Research & Strategy

As a business, you must try to gather as much relevant information about your audience as you can. Our team can process campaign data and produce meaningful, measurable results by combining email campaign data with your CRM or operational data.

We also monitor industry trends and best-practices on your behalf. We also make sure your email marketing campaign is integrated with your overall marketing strategy.

Need help with email marketing? Contact us online or give us a call at (515) 225-6438 to schedule a free, no-obligation initial consultation!