Search Engine Optimization (SEO)

In simple terms, SEO is the practice of promoting your website content and improving your website visibility in search engines such as Google and Bing. A vast majority of web traffic originates from search engines, and it is essential to understand the importance of search engine optimization. It is also important to realize that SEO isn’t just about building content heavy websites that are search engine-friendly (search bots). To drive most value out of search engine optimization, you have to create websites that offer superior user experience (people friendly) and exceptional web usability. A content-rich website with outstanding user experience is the key to ranking well is search engines.

Why Invest in SEO?

While SEO is not the only game in town, SEO remains one of the most cost-effective forms of online marketing, delivering a higher return on investment. To truly appreciate the impact of search engines, take a look at the following statistics:

• 93% of online experiences begin with a search engine
• 75% of users never scroll past the first page of search results
• In the U.S alone, there are over 20.3 billion internet searches each month
• The total average click-through rate for first ten results was 52.32% for Google and 26.32% for Bing
• Google processes over 3.5 billion searches per day
• 91% of users say they find what they are looking for when using search engines(Source: Pew Internet 2012)

Source: comScore qSearch data August 2011; total U.S. Internet users

In today’s web experience, the use of search engines is essential and cannot be overlooked. A well planned and executed strategy isn’t an expense, but an investment. However, it is also important to understand that when it comes to SEO, the devil is in the details. That’s why working with a professional SEO agency can generate huge returns on your SEO investment.

Performance Based Search Engine Optimization (SEO)

Ongoing SEO work is critical in achieving high ranking in SERPs listing and staying on the first page. Amplimark uses pay-for-performance SEO pricing. There are no long-term contracts to sign and you pay for what you really need. Our ongoing SEO services can help you with following:

• Improve your organic search rankings on major search engines such as Google, Yahoo(Bing sourced), and Bing
• Identify critical keywords and phrases for content optimization and Pay Per Click (PPC) campaigns
• Develop a W3C compliant website that is easy to navigate and provides rich and engaging user experience
• Affordable pricing to keep your overall marketing cost low
• Most efficient use of your advertising and marketing budget
• Efficient website that provides a higher conversion rate

Don’t waste your time and money by continuing to work with companies with promises but no results.

Key Features

• Ongoing review of your backend code to address code issues
• Continuous updating and management of keywords and phrases relevant to your business
• Content optimization on a regular basis
• Optimization of onpage components such as title, meta tags, and other tags
• Image optimization, title and alt tag optimization
• Making sure your website is usable and provides top-notch user experience and accessibility
• Making your website compliant with accessibility guidelines such as WAI
• Effectively using robots.txt file to control access to your website content
• Gathering and reviewing Google Analytics data and server visitor data logs
• Developing and maintaining a current and spider friendly sitemap
• Improving internal linking structure and scheme
• Ongoing theme based one way backlink development
• Local search listing(such as Google Places) review and management

Need Help with SEO

At Amplimark, we offer comprehensive SEO services. Our optimization process is ethical, transparent, easy to understand and based on white hat SEO techniques. In addition to being Google AdWords and Analytics certified, our staff members have extensive experience in planning and executing SEO campaigns to match your business needs and deliver solid, measurable results. Contact us online or give us a call at (515) 225-6438 to schedule a free, no-obligation initial consultation!