It can be difficult to keep up with the most effective search engine optimization techniques. A high SEO ranking is the goal of any business with a web presence. With the optimization field continuously evolving and hard to predict, we’ve come up with a list...
Understanding Pay Per Click (PPC) Advertising Pay Per Click or PPC advertising is one of the fastest growing segments of online marketing. Pay Per Click advertising is a keyword-based advertising technique where advertisers pay for placement or pay for the ranking their ads in search engine...
As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...
Google Pay Per Click (PPC) advertising system aka Google Adwords has been a key marketing tool for thousands of businesses. While setting up and using AdWords is easy, it requires time and skills to get it working efficiently. Google AdWords Call Tracking While AdWords is loaded with...
The web has changed the way consumers make purchasing decisions. While overall buying cycle remains reasonably similar to what it used to be in the days of traditional marketing, the way consumers do research (online and offline) and make decisions has transformed dramatically. Zero moment of...
Search results are all about user experience. If search results don’t display useful information, online visitors are likely to seek out alternatives to get the desired information quickly and efficiently. Google and Bing have been working on new techniques to improve the user experience. One...
CPM stands for Cost Per Milli, also known as “Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. In CPM advertising setup, advertisers pay for every 1,000 impressions of their banners. For example, if a webpage with...