There is an old saying, ‘some days you’re the pigeon and some days you’re the statue’. That saying fits in a variety of situations, including social media crisis management. No one wants to have a bad day and no company wants to have to deal...
Everyone wants to be on top these days, especially when it comes to being top of the Google Search page. Knowing Googles criteria for being put on the first page of a Google Search, you will be able to conquer your ranking goals. SEO and Google...
There are two forms of market research: primary research and secondary research. Primary research is conducting and analyzing your own research first hand. In comparison, secondary research is simply seeking out existing research and data which can come from a number of different places such...
The Differences The question between Brand Strategy and Marketing tends to arise quite often in the field of business and advertising. Many leaders find it difficult to accurately describe the two terms. However, this is quite understandable since both Brand Strategy and Marketing are clearly inter-woven...
As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...