If you have several websites that share a few characteristics, you might question if there's a better method to manage them other than managing them as single installs. You’re in luck! The answer is yes. This is called a multisite. Think of a multisite as a...
How to get started Building a successful marketing strategy relies on specific goals and the ability to measure your digital marketing metrics. Before determining which marketing tactics are in line with what you want, an objective must first be set. Give yourself achievable goals within...
.ghost-copy { height: 700px;} @media only screen and (max-width: 1024px) { .ghost-copy { display: none; }} In general, the holiday season is unlike any other in terms of consumer behavior. For businesses, it brings a tremendous opportunity for increased sales and...
YouTube is viewed for billions and billions of hours every month across multiple devices. YouTube has become a place where anyone can freely create video marketing content to be easily watched and shared. The ease of getting video content in front of an audience can...
Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with...
Why is Email Marketing Important? To say that email marketing is important is an understatement. Not only does this form of marketing provide you the opportunity to cultivate relationships with customers and potential clients, but it also allows you to communicate with them at a time that...
Marketing vs. Branding Often times we hear the terms branding and marketing thrown around interchangeably and this is extremely incorrect. As a result, it is hard to pinpoint clear goals for a company until this confusion is cleared up. Branding and marketing work together...
In today's marketing world, if you aren’t utilizing social media marketing, your company can seem almost non-existent to some. With around 4.33 billion social media users in the world, social media is a powerhouse when it comes to reaching different audiences. If you’re looking for opportunities to grow your business, taking advantage of social media platforms is a no-brainer. The Importance of Creating Meaningful Posts Not...
What SMART Goals Are You've probably heard of SMART goals before, but do you understand exactly how your company’s campaigns can benefit from them? SMART goals allow you to build a "plan" of what needs to get done, how it will be accomplished, and when it...
Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...