A Brief History The 4 Ps of Marketing originated from the term the “Marketing Mix.” This was first coined by Neil Borden in the 1940s. He explained in his Harvard Business School article, which was later published as a chapter in Science in Marketing by George...
The Differences The question between Brand Strategy and Marketing tends to arise quite often in the field of business and advertising. Many leaders find it difficult to accurately describe the two terms. However, this is quite understandable since both Brand Strategy and Marketing are clearly inter-woven...
Your website is a 24/7 marketing tool that allows you to connect with your clients, engage your prospects and tell the world why you’re the best financial advisor. Background: Financial Advisors’ Websites For most financial advisors, it’s difficult to quantify the intrinsic value of their website. Most...
If you’ve been on Facebook lately you’ve probably noticed that the majority of content is videos now. In fact, a Facebook executive recently said that she expects the social platform to be “all video” in five years. So, what does this emerging trend mean for...
Understanding Pay Per Click (PPC) Advertising Pay Per Click or PPC advertising is one of the fastest growing segments of online marketing. Pay Per Click advertising is a keyword-based advertising technique where advertisers pay for placement or pay for the ranking their ads in search engine...
Net Neutrality has been in the news for years in the United States but recently some of the emerging economies such as India have been dealing with the issue as well. Facebook has been promoting an idea offering free-of-cost “Free Basic” internet access in an...
As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...
What is Net Neutrality? Making sure that Internet service providers don't discriminate against different types of content, such as favoring their own services, like movie streaming, over those of competitors. [In summary - Every content provider should have equal opportunity to get to a consumer] Regulations -...
The web has changed the way consumers make purchasing decisions. While overall buying cycle remains reasonably similar to what it used to be in the days of traditional marketing, the way consumers do research (online and offline) and make decisions has transformed dramatically. Zero moment of...
A properly optimized and efficiently run email marketing campaign can do wonders for your business. Email marketing is one of the fastest growing marketing segments. However, email marketing is not a substitute for other advertising channels such as PPC and media campaigns but rather a...