As of May 2025, Google is at the center of two major antitrust rulings in the United States. These legal decisions—focused on its monopoly in search and digital advertising—are prompting questions about how its business practices affect the broader market, including its impact on small...
Celebrating Care in West Des Moines Communities are built on more than just roads and rooftops—they thrive because of the people who live, work, and care within them. In West Des Moines, everyday acts of kindness often happen quietly: a neighbor checking in on an elderly...
In today's digital landscape, businesses rely on Facebook to connect with potential customers and generate leads. Being able to chat with a person is preferable, in most cases. However, responding to inquiries in real time can be challenging, especially for small businesses with limited staff. This...
In the ever-evolving world of marketing, buzzwords play a significant role in shaping perceptions and gaining attention. They can encapsulate complex ideas into catchy phrases, making them valuable tools for marketers. However, their overuse or misuse can lead to pitfalls. Let’s explore the dual nature...
Goal: Ignite Your Brand Presence Social media plays a critical role in reaching your target audience and propelling your brand forward. But navigating the ever-evolving landscape of platforms and algorithms can feel overwhelming. How do you cut through the noise and increase your...
Stay Ahead of the Marketing Curve As we step into 2024, the marketing world continues to evolve at a rapid pace, presenting new opportunities and challenges for businesses. To stay ahead of the curve, it's crucial to keep a close eye on the...
Voice Search Optimization As marketing and advertising continues to stretch across multiple avenues, voice search optimization has become a crucial aspect of any successful marketing strategy. As more and more consumers turn to voice-activated devices to search for information, products, and services,...
As the holiday season approaches, businesses in Central Iowa are gearing up to capture the attention of local consumers and make the most of this festive time of year. With the rise in online shopping and the importance of local community support, it's crucial...
Email marketing remains a powerful tool for businesses to connect with their audience. However, with the increasing sophistication of cyber threats, it's crucial to prioritize email security. At Amplimark, we understand the importance of protecting your brand's reputation and ensuring the authenticity...
Staying ahead of the curve is crucial for businesses looking to maximize their online presence. One platform that has taken the world by storm is TikTok. With its explosive growth and massive user base, TikTok has become a hotbed for viral content and a...