ABB (ASEA Brown Boveri)

ABB (ASEA Brown Boveri) is a Swedish-Swiss multinational corporation headquartered in Zürich, Switzerland, operating in power, automation, and robotics. The ABB Group was formed in 1988 through a merger between Asea AB and BBC Brown Boveri AG. Initially founded in 1883, Asea AB was a major player in the introduction of electricity in Sweden and the development of Sweden’s railway network. Brown Boveri & Cie. (later renamed BBC Brown Boveri AG) was formed in Switzerland in 1891 and initially specialized in power generation and turbines. In the early to mid-1900s, it expanded its operations throughout Europe and broadened its business operations to include a wide range of electrical engineering activities.

ABB is one of the most successful brands. Like most successful brands, ABB branding is very visual. For example, the company logo is the primary visual symbol of the ABB brand. It symbolizes their strong heritage, innovation and industry expertise that ABB provides. If you’ve ever seen an ABB product in the field, the first thing you’ll notice is how prominently and consistently it uses its logo across all product lines.

ABB uses its logo with a trademarked claim “Power and productivity for a better world” that communicates its brand proposition clearly and reiterates its leadership position in power and automation space.

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