The rise of ChatGPT, developed by OpenAI, has brought about significant advancements in the field of artificial intelligence and its applications in digital marketing. These advancements include: Chatbots Personalized Content Tailored Customer Experiences ...
Located in West Des Moines, Iowa, Amplimark is a boutique digital marketing company with over 20 years of experience in the marketing industry. Unlike a typical marketing firm, the compact size of our agency allows us to be intentional in the work and projects...
Data, Data, and More Data No matter the industry in which your business resides, one thing remains the same across the board: a marketing strategy is essential to the growth and development of any business. Without marketing, a business is non-existent in...
Importance of Search Engine Optimization Just how important is Search Engine Optimization, or SEO, to your search engine ranking? According to Backlinko, the first listing in Google’s organic search results has an average Click Through Rate (CTR) of 27.6%. The further down a...
Benefits of Advertising Advertising has been around for quite some time now. In fact, the first advertisement was developed in Egypt dating as far back as 3000 B.C. Although advertising has existed for a while, it has drastically changed throughout the years. From...
Cybersecurity Awareness Month October is Cybersecurity Awareness Month, and there is no better time than now to learn all the ways you can improve your online security and protect your business from potential threats. When it comes to website and data security,...
From startup companies to businesses looking to rebrand, a powerful, well-designed business logo is key. Your logo is essentially the face of your company, and if it doesn’t showcase your business in the right light, your audience is sure to look elsewhere. ...
There are many actions that need to take place before your advertising campaign goes live, such as creating an advertising plan. Think about your advertising campaign as a trip you are going to take. You wouldn’t start driving to your destination without...
What is a B2B Marketing Strategy? If you are a B2B business without a clear, concise marketing strategy, this article is for you. Every B2B business should have a strong marketing strategy in place. It’s important that your team is aware of...
#1 Your Website Creates the Initial Impression Your website is one of the first things potential customers see when it comes to your brand. If your web design is boring, unorganized, and unprofessional, users will start to associate these words with your business....